HAIKOU - China's island province of Hainan on Sunday launched a campaign to attract businesses and investments, the latest move to build itself into a pilot free trade zone and eventually a free trade port.

The campaign, lasting around 100 days starting Sunday, will focus on attracting businesses and investments in tourism, modern service industry, and high-tech industry, according to the provincial government.

It will specifically target at attracting Fortune 500 companies, global industry leaders and well-known brands to set up headquarters, industry parks and undertake projects in the province.

The provincial government is working with tech giant Tencent to set up a website to be launched in June for releasing and presenting projects online.

China in April announced its plan to build the whole island of Hainan into a pilot free trade zone and support Hainan to gradually and steadily push ahead with the building of a free trade port.