利物浦官方海外店进驻京东全球购

东方网记者姜文然5月11日报道：昨日，世界著名球队利物浦足球俱乐部宣布正式入驻京东全球购，并通过京东全球购和利物浦官方购物网联合首发2016/17赛季主场球衣。

JD.com, China’s largest online direct sales company yesterday announced that one of the world’s best-known football clubs, Liverpool FC, will be the first UK football club to launch on JD.com’s cross-border platform, JD Worldwide.

作为享誉世界的足球俱乐部之一，利物浦足球俱乐部成立于1892年，曾多次获得欧洲冠军杯、英格兰顶级联赛等赛事冠军，受到广大中国球迷的拥戴。利物浦官方海外店的上线，开启了京东全球购涉足体育产业的新篇章，将为中国球迷提供正品保障的利物浦足球俱乐部系列产品和便捷的跨境购物体验。

Liverpool FC is one of the most popular international football clubs among fans in China with over 1.7 million followers on Weibo. The JD.com launch kicks off a new chapter that JD Worldwide set its foot in sports industry and provide convenient cross-border shopping experience for Chinese football fans.

利物浦足球俱乐部2016/17赛季主场球衣

Liverpool FC home shirts of the 2016/17 season are provided on the platform.

据了解，利物浦足球俱乐部将通过其总部位于香港的足球电商零售合作伙伴EZshopnet International Limited在利物浦官方海外店首发2016/17赛季主场球衣，并为中国球迷带来了款式丰富的球衣、POLO衫、T恤和利物浦足球俱乐部的周边产品等。

The club’s store on JD.com, which goes live May 10, will offer a range of authentic merchandise, including club shirts, men’s and women’s apparel, fashion and sports accessories, and personalized souvenirs.

The JD.com launch has been brought about thanks to Liverpool FC’s retail partnership with Hong Kong headquartered company, EZshopnet, which specializes in football ecommerce. 

“京东十分欢迎利物浦官方海外店的入驻，并期待与利物浦足球俱乐部展开更深入的合作，为国内消费者提供品质保障的俱乐部系列产品及优质的网购体验。”京东全球购总经理邱煌表示。

“Liverpool FC is iconic around the world, and one of the most popular international football clubs among Chinese fans,” said Tony Qiu, General Manager of JD Worldwide.

With English football gaining steam in China, we are thrilled to welcome Liverpool FC to JD.com and look forward to working together to bring high-quality authentic club merchandise to fans, and further build Liverpool FC’s popularity in the country, said Tony.

利物浦足球俱乐部首席商务官比利•霍根表示，“在中国我们拥有上百万非常忠实而热情的红军球迷。我们很高兴入驻京东全球购，让中国球迷能更方便快捷地购买到利物浦足球俱乐部的相关商品”。

Billy Hogan, Chief Commercial Officer at Liverpool FC, said, “Our millions of Reds fans in China are extremely passionate and committed, and we are delighted that they now have quick and convenient access to a wide range of Liverpool FC merchandise on JD.com.”

近年来，体育圈大事不断：万达抢购海外资源、中超拍出天价版权……业内人士认为，随着体育热潮的持续高涨，此次利物浦足球俱乐部入驻京东全球购，将共同推动体育产业的发展。

Recent years have seen continuous big events happening in China including Wanda Group’s purchasing overseas resource and sky-high price IP of the Chinese Super League. Experts noted that Liverpool FC’s launch on JD Worldwide will joint promote the development of sports industry under current sports fervor.