Shanghai, March 27- Nowadays, many people go to cinema not only for a movie, but a way to relax.
Momoda, a massage armchair supplier, recently announced its cooperation with Wanda Media, providing a choice for relaxation before or even during a movie.
The rise of the middle class has accelerated the domestic consumption upgrade. More and more people are seeking a way to relax after work, which brings Momoda’s CEO Cao Fa a huge business opportunity.
He decided to put massage chairs in a waiting scenario of around 6-20 minutes to provide a choice for relaxation on the one hand and to meet the increasing demand for healthy entertainment consumption on the other hand.
Wanda Media’s COO Wang Yuxin was fascinated by Cao’s view, “such a leasure zone can get through online promotion and offline experience, which can help strengthen the interaction with consumers.”
Wang also noted that the recreational space will be upgraded in the coming future. “Wanda Cinema will include games, VR, leisure zone and other interactive elements to provide more high-quality experience and improve profit space at the same time.”