An Exhibition Center for agricultural products from Yunnan Dehong Dai and Jingpo Autonomous Prefecture was unveiled in Shanghai’s Qingpu district, aiming to help the rural area climb out of poverty through product consumption.

Located in Zhujiajiao Ancient Town, a scenic spot in Qingpu, the exhibition hall covers an area of 540 square meters, integrating agricultural products display and tasting, as well as advertising, packaging design and marketing planning.

High-quality products from Dehong, including coffee, tea, rice, fruit and vegetables, honey, vegetable oil and bamboo shoots, have attracted swarms of citizens and tourists on the opening day.

It is expected that in the future, the center, with a supportive e-commerce platform, will create more hot-selling products to achieve rapid product sales and an increase in brand recognition and value.