TOURISM officials are urging residents to get their fill of the blooming sea of pink grass in suburban Jinshan District.

The native North American grass resembles as a gigantic blanket of pretty purple-pink flowers. They are growing in a field of more than 3,000 square meters near Luxiang Fruit Park in Luxiang Town.

Officials said yesterday that the fluffy pink presentation serves as a fantastic backdrop for people to take pictures.

The grass was planted by a travel company and the site is open to the public free of charge in October and November. A path in the field allows visitors to touch the flowers and take photos.

The pink field’s appearance as a popular tourist attraction began two years ago, when images of the grass went viral on social media. The tourism authority is calling on people to enjoy the flowers but to avoid damaging them.

Besides Jinshan, Shanghai’s Songjiang District also has a pink grass field in Songjiang College Town.