CHINESE consumers will be able to buy more Brazilian products online after Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, signed agreements with Chinese e-commerce platforms, Alibaba, IPIN and Jumore at the expo.

Roberto Jaguaribe, president of Apex-Brasil, said many Brazilian products entered China via business-to-business channels, so consumers were using Brazilian products without knowing they were from Brazil.

“One of the things that we want to change is to create an ability to have products recognizable in supermarkets and e-commerce in China,” he said.

Brazil’s main presence in China is in the agriculture and food sectors, but it is introducing new sectors.

“We have brought the service sector, the medical supplies and health sector, which I think will be very important,” he said.

“We also are confident that in the consumer-direct products, especially fashion and other areas, Brazil can be much more active in China.

“And we think that this event will be a door that will open new possibilities.”

He said the expo was a very positive initiative on the part of the Chinese government.

Brazil has five pavilions at the expo, including one for trade and investment, as well as exhibition areas for food and agriculture, services, fashion and health.

A total of 87 Brazilian companies are exhibiting products, including Cachacha (a spirit made from sugarcane), coffee, cheese, bread, nuts, clothing, shoes, footballs and dental products.