Renowned ChineselivestreamerLiJiaqihas been announced as ambassador for the 46thWorldSkillsCompetition set to take place in Shanghai next year.

He called for people to follow and cheer for the event and wished everyone a happy Chinese New Year in a video.

With around 100 million followers onTaobao’slivestreamingplatform, Li shot to fame for selling lipsticks and is now one of the top-sellinglivestreamers.

To promote the event andartisanshipamong young people, event organizers have invited several celebrities to cheer for it. Besides Li, there are also popular young Chinese actorsYiYangqianxi, DingYuxiand TanSongyun, as well as formerWorldSkillsCompetition medal winners SongBiao, Chen Yifanand YuanQiang.

The competition will be the first of its kind to be held on the Chinese mainland and preparations are well underway. Work is also ongoing to convert the century-old Yong’an Warehouse inYangpuDistrict into theWorldSkillsMuseum, which will tell the story of how skills have changed the lives of people and societies around the world and the efforts of theWorldSkillsInternational community.

Chinese livestreamer Li Jiaqi, an ambassador for the 46th WorldSkills Competition set to take place in Shanghai next year.