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Home >> Shanghai >> Article
Expo to celebrate both local and foreign culture
By:Wu Qiong   |  From:english.eastday.com  |  2019-11-20 17:14

If the China International Import Expo is not enough for you to explore the world, the Yangtze River Delta International Cultural Industries Expo will allow you to enjoy the diverse culture from around the globe.

The cultural event, which will boot up on November 21, will be held in the National Exhibition and Convention Center this year.

With 16 forums, and 870 exhibitors including 109 overseas cultural organizations, this year’s edition of the Yangtze River Delta ICIE will be twice the size of the previous year.

(A handbag featuring a painting by Emperor Huizong of the Song Dynasty)

(Cultural creative products of the British Museum)

Working with the UK’s Global Art Agency, the 2019 Yangtze River Delta ICIE will feature a specific exhibition area for European and American high-end art from Britain, Germany, Sweden, the USA and Mexico. As a heavy weight of the exhibition, “Cultural Shanghai” will bring a large number of cultural creative products from the British Museum, Shanghai Museum, Shanghai Grand Theatre, and National Museum of China.

The Expo will also serve as a massive playground for Shanghai’s e-sports and gaming industry, with industry-leading companies coming together. miHoYo’s new game, which has reaped millions of preorders, will debut at the Expo, and YOOZOO will unveil its new strategy-skill-centered game “JuniorThreeKingdoms: Zero”.

(miHoYo’s new game)

(“Junior Three Kingdoms: Zero”)

Shanghai’s Internet cultural enterprises will also take part in the event. Among the 375 participating companies, China's largest online literature-focused company, China Literature, will display numerous spinoffs from online literature. One example is “The King’s Avatar”, which has been adapted into a 3D mobile game, comics, an original net anime, a TV series, a children's book, and hand-painted art.

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