With consumption level improving steadily and urban development progressing greatly since the 1990s, Shanghai’s commerce, after its reform and opening up, has gained substantial development, basically forming a multi-tier modern commerce pattern with the core of "four streets and four towns", i.e., the Nanjing East Road, Nanjing West Road, Huihai Road, Sichuan North Road, Yuyuan, Xujiahui, Ever Bright Town and the New Shanghai Commerce Town in Pudong, supported by local commercial centers, featured commercial streets and community commerce. As a result, a diversified modern commerce structure consisting of department stores, franchises, supermarkets, hypermarkets, convenient stores, shopping centers and catering service networks. The fast development of modern chain commercial operation, typically chain stores, has promoted the strategic transition from traditional commerce to modern commerce.