In the third issue of Journal of Suzhou University (PHILOSOPHY AND SOCIAL SCIENCES EDITION) in 2012, Xu Zaiyuan pointed out that how to deal with the dilemma of "cold" and "stigmatization" of Chinese culture in the post epidemic era is a systematic project, which needs to be incorporated into the national cultural strategy and explore the overall strategic framework and theoretical model. This strategic model is the chain model of three differentiated strategies. The model theory shows that, taking meeting the needs of the audience as the starting point, through the joint action of the three driving forces, and through the specific implementation of the three differentiation strategies of product, image and market, the competitive advantage is continuously enhanced, so that the desire and vision of film communication can move from one stage to a higher stage while continuously guiding and meeting the needs of the audience, So as to realize the strategic goal of Chinese cultural film communication under the background of globalization and gradually change the current situation of "cold" and "stigmatization" of Chinese film overseas communication.