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The Evolution Logic of Future Media

From:社科报2021-11-29 17:02

Yu Guoming indicates in the Journalism and Mass Communication Monthly (10th issue, 2021) that from the 'age of context' to the 'Metaverse' and then to the ‘mental world’, the essence of media evolution is to help people break through existing restrictions and achieve breakthroughs in the freedom of "human extension" along the "outward" and "inward" directions. While rewriting the reality in the field of communication, the algorithm is also rebuilding a new set of communication rules, allowing each individual involved in the process to re-examine, experience, consume and even create such a new communication in this way. People shall recognize the difference and connection between themselves and the digital world in the algorithmic world, grasp their own subject value in the real environment, introduce human value and ethics to algorithms and the reconstruction of future media, and realize the symbiotic development of people and technology -- this is the outline of the future communication and virtual media (Metaverse).