China’s tourism development: Life begins at 40

The number of outbound Chinese tourists exceeded 130 million in 2017, making China the world’s largest source of outbound tourists once again.

Early each summer, the Shanghai World Travel Fair (SWTF) is hosted in Shanghai, gathering travel agencies, industry professionals and travel enthusiasts. With outbound travel as the ultimate specialty, SWTF has attracted many loyal participants, including those from the Czech Republic, Peru, Malaysia, Tunisia and Turkey.

(Left to right: Vladimir Kocerha (Economic and Commercial Counselor of Peru in Shanghai), Maria Chen (Marketing Manager of Czech Tourist Authority - CzechTourism, Shanghai Office), Zarina Dolah Judin (Director of Tourism Malaysia, Shanghai), Ozgur Ayturk (Counselor of Turkish Embassy Culture and Tourism Section), Karim Jatlaoui (Chief Representative of Tunisian National Tourist Office) at the 15th SWTF.)

It has been 10 years since the Tunisian National Tourist Office first took part in the SWTF. Karim Jatlaoui, Chief Representative of the Office, was very glad to witness this. He told the reporter,“Last year, we got the Best Destination of Africa for our Tunisia booth, and we did many advertising on the buses of Shanghai and had many of our promotional videos played thanks to SWTF. We thank SWTF a lot.”