Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is expected to lower the prices of its selected products in Malaysia to help consumers to cope with the current economic crisis.

To that end, the Dutch Lady will launch a two-month price reduction campaign, in which the retail prices of its dairy products might be reduced by six to 13 percent, a source close to the company said here on Monday.

The company also planned to flatter customers with attractive prizes, and etc., according to the source.

The milk product maker is expected to announce the details of the reduction later this week.