Franky Helmons is the general manager of Shanghai New Sihe Wood Co., Ltd.

He graduated from University Ghent Belgium with a master degree of Sinology.
After that, he was teaching and doing business for several years. In 1999, he became the general manager of Shanghai New Sihe Wood Co., Ltd.

Sihe entered the floor covering industry in 1987. And it brought the laminated floor into China’s market from Europe in 1995.

In 2001, it sat up its own factory of producing latest solid wood floor, and exported to over 50 countries around the world.

In 2007 and 2008, Sihe received 3.5 million US dollars from Lenovo and other VC capitals.

In 2011, as the first company in floor covering industry, Sihe started its B2C business online.

In 2013, Sihe finished its transformation from a traditional sales mode to an O2O business mode.

Minds of Millionaires is a business talk show, collaboration between RongTong Media and ICS. The host Steven Weathers will do one-on-one interviews with Chinese entrepreneurs.

Air Time：Sun 21:00