Animation has future in China
11/8/2004 13:53
An animated movie made entirely in China by Hong Kong-based company Global
Digital Creations will make its debut this week at the Cannes film festival in
France. Raymond Neoh, chief executive officer, said "Thru the Moebius Strip",
is the first computer graphic film made by the company. "It is all made in
China," he said. The Festival De Cannes will screen "Thru the Moebius Strip"
which is created by French graphic artist Jean Giraud. Giraud has worked on
the design and storyboards for famous films including "Tron", "Alien" and "The
Fifth Element". "Thru the Moebius Strip" is a fantasy story about a young boy
who travels to a remote planet of giants to find his father, a physicist, who
disappeared into a transportation portal that he built by himself. Neoh said
the Canne screen is a first step. He's confident his film will gain a
nomination for next year's Oscars. After pre-production was completed in
2000, work continued on the project involving a local university in
Shenzhen. Neoh helped set up the Institute of Digital Media Technology Ltd a
studio that provides training courses on computer graphics creation and
production for Chinese students. "It is a school rather than a company," he
said. "In order to set up the digital content industry in China and also in
Asia, we must have qualified people first." Hundreds of students attended the
classes and after graduation some stayed on to work for the company. More
than 300 employees and students have been involved in the production of "Thru
the Moebius Strip." "It took us nearly four years to make the movie," he
said. "We have accomplished something that has never been done before in
China or in Asia." Neoh said the movie rivals productions such as "Shrek" and
"Finding Nemo". It cost about US$20 million to make. "Ten years from now,
computer-generated animated films will be produced in Asia." "We have the
advantage as we are able to produce the movie quicker, of a high standard at a
lower cost," Neoh said. "China has become a market that everyone wants to
enter," he said. "The digital industry will boom soon as we have the largest
game and cell phone market which both involve computer graphics." Last year,
Neoh set up a branch office in Shanghai, with the aim of growing the training
business throughout China. He is also planning to move the company's
mainland headquarters from Shenzhen to the city in September. "Shanghai is a
natural choice," he said. "Throughout the history, it has always been the
business center of China." Assistance will also be sought from the Changning
District, where Neoh has an office in the Shanghai Multimedia Park. "In some
other parts of Asia, such as Singapore and South Korea, they all have
specialized government departments to help handle the digital content
development industry," he said. "I didn't really have any idea about the
opportunities available in the city. The district government actively encouraged
me to come here." "I'm glad to be here, but I am still looking forward to
more help from the government." He said he is losing money in training local
students because of the high costs associated with that business. He said
rent is particularly expensive. "The government must start realizing just how
important the industry is." "The government should do more by providing extra
funds for this growing industry." "The future of this industry rests on the
training and development we provide today," he said. "I believe that one day,
we will build and lead the digital content development industry in Asia."
Michelle Zhang
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