Zhou Jinglu/Shanghai Daily news

Fengxian Bay may one day become the city's top tourist attraction if the district government's plan goes well.
The bay is blessed with a great location in northern Fengxian District, facing the East China Sea and Hangzhou Bay. It has developed at an amazing speed in the past few years. A growing number of visitors already come for the natural scenery.
Still, the district government knows that the beauty of nature alone is not enough. It organizes many events at Fengxian Bay.
Kite-flying contests are one of the featured activities and will begin on Saturday, the first day of the National Day holiday. There are 10 teams from different provinces in one competition and another 20 teams each representing a district in Shanghai in a different contest. The number of teams entered in the contest is more than double last year's.
Holiday period activities also include the first German Beer Festival at Palm Beach Seascape Hotel, a sand sculpture show on Fengxian Bay's beach and a concert.
The holiday activities end on October 6.
"We hope the whole nation will get a further understanding of the bay through the festivals. More people can take part in the activities and have fun," said Chen Jizhong, organizer of the Fengxian Bay Tourism Committee.
The kite-flying contests have been organized by the Fengxian Bay Tourism Committee. On October 1 and 2, teams from Zhejiang, Jiangsu, Beijing, Hebei, Shandong, Hubei, Tianjin and Shanghai will compete against one another.
The kite that flies the highest is declared the winner. The 20 Shanghai district teams will compete on October 5.
Another contest pits Shanghai schools against one another. Students will make the kites first with materials provided and then see how high they can get it to fly.
The German Beer Festival welcomes all those that like a good pint or 10. The brews will be on tap from 6pm to midnight on both October 2 and 3. A German band with six singers will perform Bavarian songs and dances. Expect a generous amount of German food such as sausages and sauerkraut.
Organizers expect more than 50,000 people will take a look at the beachside sand sculptures between October 1 and 6. The main viewing area is an artificial beach which is nearly 3,000 square meters. Twenty sculptures will be on display.
A street measuring 2 kilometers near Fengxian Bay has become a popular destination due to its shopping venues, street sculptures and view of the ocean.
A newly finished shopping plaza covers 80,000 square meters. Several apartment buildings are nearby.
The government has yet more plans for the area. A blueprint for the development of the eastern part of Fengxian Bay has been completed. It includes a 42-story five-star hotel, a European-style town, an exhibition center and an 18-hole golf course, which will open in November.
Future plans for the bay area also include building a swimming pool above the ocean and a marina.