Consumer watchdog questioned in court
10/12/2004 11:55
Shanghai Daily news
The first case against the Shanghai Commission of Consumers' Rights and
Interests Protection was heard by the Huangpu District People's Court
yesterday. In a case which involved the infringement of a local company's
reputation, Shanghai Dajin Science and Technology Co Ltd requested the
commission withdraw its warning and make an apology. There was no request for
compensation. On July 30, the commission, a non-governmental organization
representing consumers' interests, issued a warning, reminding consumers to pay
attention to trademarks. The warning said some salespeople purposely confused
consumers by recommending electrical appliances with trademarks similar to
famous brands. It cited Dajin Banben air-conditioner as an example. Dajin
said the warning violated its reputation and caused huge losses. "Many sales
agents and consumers asked to have their goods refunded and some even asked for
compensation," said a Dajin employee surnamed Gao. The company stressed Dajin
Banben is an authorized trademark by the State Trademark Administration. The
commission argued it issued the warning based on a notice by Quyang Household
Appliances Store about trademark confusion. Tao Wuping, the commission's
lawyer, blamed Dajin for false advertising. He said Dajin advertised it was a
joint-venture supported by high technology and foreign capital. "In fact, it
is a small company formed by two Chinese. In July 2002, it purchased a Japanese
small company with a similar name of Daikin," Tao said.
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