City sells prime land at auction
10/12/2004 11:56
Shanghai Daily news
Though organizers weren't talking, real estate analysts gave generally high
grades to Shanghai's first land auction held under new rules designed to provide
more control over the booming property market. Among the 44 plots put up for
sale yesterday by the city housing authority, at least 26 found owners,
including 18 in downtown areas such as Hongkou, Huangpu and Changning districts,
according to a survey conducted by Shanghai Daily among district-level land
offices. The Shanghai Housing and Land Administrative Bureau will disclose
the official bidding results on its Website, www.shfdz.gov.cn, next
Wednesday. The auction offered 2.77 million square meters of government-owned
land in 15 districts, most of which was allocated for residential
projects. The sale was aimed at increasing the supply of new apartments
across town. "The results were generally good both for developers and land
regulators," said Zhu Huiping, director of the Shenyang Property Agency.
"However, many investors were not able to properly assess the value of the land
they bid on." Indeed, perhaps the only downside to the day came when all the
offers on at least nine plots, mainly in suburban areas, failed to conform to
the new rules. For yesterday's auction, the city's land authority evaluated
bid proposals using a new scoring system, which consists of the offer price,
project planning and feasibility, and the developer's business performance and
credit rating. The offer price accounted for 70 percent of the total 100
points, while planning was worth 10 points. In addition to stipulating a
floor price, the land regulator also set a ceiling to prevent developers from
running up housing prices due to high land costs. Shanghai's Housing Index,
which tracks both prices and trading volume, jumped 13.1 percent in the first 10
months of this year. The city housing regulator predicted an annual growth
rate of 15 percent this year, compared with 33 percent a year earlier. The
most expensive bid in terms of price per square meter came in for a plot
covering 9,373 square meters in the city's northern Hongkou District.
Shanghai Xinzhou Real Estate Co acquired the land on Jinian Road after
offering 92.8 million yuan (US$11.18 million). As such, land costs alone for
each apartment will amount to 6,050 yuan a square meter. That parcel was the
only residential-use land available in Hongkou District this year as the
government tightened controls on land transfers. Existing properties around
that plot are now trading at around 11,000 yuan to 12,000 yuan a square meter,
even for second-hand apartments. Among the other pricey deals, Shanghai Gold
Bund (Group) Development Co won 50-year land use rights for a parcel near the
Bund in Huangpu District. The plot covers 11,675 square meters and is now
home to many old residential units, which will be dismantled by the end of
2006. Shanghai Gold beat two other bidders with an offer of 660 million
yuan. "It's expensive, but it's worth the money," said Zhao Zengqi, head of
the company's investment and development division. Zhao said the land will be
used for commercial buildings.
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