Wu Jin/Shanghai Daily news
Minhang District's Hongqiao Town brightened up the leisure time of its expat
community last month when it staged an outdoor concert on its re-energized
Hongmei Road.
Locals and visitors were entertained by jazz and folk music by
American University students and the town's young artists in performances
organized by the town's Youth League office.
Unlike some nighttime concerts
when tickets are sold in advance and often sold out, the Hongqiao concert, which
featured jazz and Chinese traditional music, was free and people could come and
go as they pleased.
"We organized this activity in quite a Western way to
make the audience feel free," said Chen Weisong, Party vice secretary of the
Youth League Office.
Since the late 1990s, Hongqiao has been a popular
destination for expats to live. At present, there are about 9,000 expats among
its more than 120,000 residents.
"To set up a modernized town and cover our
business all around, we need to cater to those special residents and try to make
them feel at home," said Yang Weiping, director of the town's communication
office.
In recent years, Hongqiao has started holding annual events for its
expat community on some special days - Chinese Middle Autumn Day and Christmas
Eve to name but a few.
Earlier this year, the town set up a "Mrs Club" to be
held twice a year for expat families. Its idea is to foster communication with
each other on the subjects of children and the Chinese living style.
The club
at 810 Wuzhong Road, teaches women to cook genuine Chinese food, including such
staples as dumplings and sticky rice.
They can also learn about traditional
handicrafts, such as paper cutting.
According to the communication office, a
Turkish woman whose Chinese name is Liu Weiwei, volunteered to be the club's
teacher in Chinese culture. Previously, she had learned the three character
primers, considered to be classics for kids.
The town is also planning to
open a linguistic and cultural school to help more expats learn the Chinese
culture.
"It is only if expats understand our culture that they are willing
to live in our land and start their businesses," Yang said.
As evidence, the
mushrooming office buildings around Hongqiao are luring more overseas
investors.
But catering to expats' taste is not the only task of the
office.
As a suburban town previously, the mindset of some residents still
lags behind its modern surroundings.
"To hold a music concert is only a part
of our job. Most of the time we are involved in changing people's habits," Yang
said.
Mrs Club contact: 6405-9790