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Hongqiao delves into the expat mind
4/7/2005 11:48

Wu Jin/Shanghai Daily news

Minhang District's Hongqiao Town brightened up the leisure time of its expat community last month when it staged an outdoor concert on its re-energized Hongmei Road.
Locals and visitors were entertained by jazz and folk music by American University students and the town's young artists in performances organized by the town's Youth League office.
Unlike some nighttime concerts when tickets are sold in advance and often sold out, the Hongqiao concert, which featured jazz and Chinese traditional music, was free and people could come and go as they pleased.
"We organized this activity in quite a Western way to make the audience feel free," said Chen Weisong, Party vice secretary of the Youth League Office.
Since the late 1990s, Hongqiao has been a popular destination for expats to live. At present, there are about 9,000 expats among its more than 120,000 residents.
"To set up a modernized town and cover our business all around, we need to cater to those special residents and try to make them feel at home," said Yang Weiping, director of the town's communication office.
In recent years, Hongqiao has started holding annual events for its expat community on some special days - Chinese Middle Autumn Day and Christmas Eve to name but a few.
Earlier this year, the town set up a "Mrs Club" to be held twice a year for expat families. Its idea is to foster communication with each other on the subjects of children and the Chinese living style.
The club at 810 Wuzhong Road, teaches women to cook genuine Chinese food, including such staples as dumplings and sticky rice.
They can also learn about traditional handicrafts, such as paper cutting.
According to the communication office, a Turkish woman whose Chinese name is Liu Weiwei, volunteered to be the club's teacher in Chinese culture. Previously, she had learned the three character primers, considered to be classics for kids.
The town is also planning to open a linguistic and cultural school to help more expats learn the Chinese culture.
"It is only if expats understand our culture that they are willing to live in our land and start their businesses," Yang said.
As evidence, the mushrooming office buildings around Hongqiao are luring more overseas investors.
But catering to expats' taste is not the only task of the office.
As a suburban town previously, the mindset of some residents still lags behind its modern surroundings.
"To hold a music concert is only a part of our job. Most of the time we are involved in changing people's habits," Yang said.
Mrs Club contact: 6405-9790