Rachel Hou/Shanghai Daily news

The third China Digital Entertainment Exposition and Conference (ChinaJoy, for short) will be staged at Shanghai New International Expo Center from July 21 to 23.
More than 200 newly-created video games (for playing online or on PCs, palm computers or mobile phones) from home and abroad will be on show in an area covering more than 25,000 square meters. About 60 percent of the software on display is not yet  available to the public.
Foreign big-name operators like Sony, EA and Ncsoft, and domestic ones like Shanda, Sina Corp and Kingsoft will attend the exposition with their latest digital-entertainment products.
Forums and sessions will also be held during the Expo.
The annual event is co-sponsored by the Shanghai municipal government and central government departments including the General Administration of Press and Publication, the Ministry of Science and Technology and the National Copyright Bureau.