China Mobile, News Corp start cooperation in wireless music service
12/11/2006 11:05
China's largest mobile operator launched cooperation with the media giant
News Corp by kicking off a wireless music service in Beijing yesterday.
It is
the first move of China Mobile and the New York-based News Corp since they
established strategic partnership in June, when the mobile communications
company bought a 19.9-percent stake in Phoenix Satellite Television from Star
Group, the Asia-based television and entertainment subsidiary of News
Corp
The purchase was regarded a sign of China Mobile's ambition to enter
media industry and News Corp's strategy to expand its influence in China by
looking to new media.
Through the wireless music platform, China Mobile will
provide cell phone users with downloading service of songs created by Internet
users, while the Star Group will engage in music production and promotion, said
Gao Nianshu, director of China Mobile's Department of Data Service, at the
launching ceremony.
The cooperation combines China Mobile's huge customer
base and Star Group's advantages in content production and promotion, said Jack
Gao, executive officer of Star China.
By Sept. 30, China Mobile's
communications service had covered 287 million cell phone users, with an average
of more than 4.29 million added each month from January to June.
The New-York
based News Corp owns major newspapers, magazines and broadcasters in the United
States, the United Kingdom and Australia, including Fox News Channel, the New
York Post, the Sun and the BSkyB.
Xinhua News
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