Microsoft said yesterday that it has resumed talks with Yahoo! on some kind
of cooperation, about two weeks after it withdrew an unsolicited offer to take
over the Internet company.
In a short statement, Microsoft said it was not proposing to make a new bid
to buy Yahoo! "but reserves the right to reconsider that alternative" depending
on discussions with Yahoo!, shareholders of Yahoo! or Microsoft, or other third
parties.
"There of course can be no assurance that any transaction will result from
these discussions," the statement said.
The contact came at a time when Yahoo! was facing a proxy battle by its
investor Carl Icahn, who has been unsatisfied with Yahoo!'s refusal of the
take-over offer from Microsoft which was worth US$47.5 billion.
Icahn launched a campaign Thursday to replace Yahoo!'s board with directors
who are in favor of reopening talks with Microsoft, saying Yahoo! had acted
irrationally in refusing the Microsoft bid.
Reports said this time that Microsoft was proposing an arrangement focused
only on Yahoo!'s lucrative search advertising business instead of a full
acquisition.
Microsoft's last effort to buy Yahoo! was seen widely as one of its attempts
to challenge Google's dominance of the rapidly growing online search and
advertising markets.
The software giant was hoping to acquire Yahoo! to compete more directly with
Google in the internet-related markets. Yahoo! is currently ranked second in the
internet search advertising business, behind Google, with Microsoft a distant
third.
Google has been gaining ground in recent years on industry pioneer Yahoo!,
which is also under pressure from the increasing popularity of social networking
websites like Myspace and facebook.