Britain's mobile content provider SLA Mobile, which has made Malaysia's capital Kuala Lumpur as its Asia Pacific hub, is not unduly worried about the impact a global recession will have on its prospects in the region, local media reported today.

Mobile data services market in Asia is one of the fastest growing, and Malaysia is leading it, SLA Mobile founder and chief executive officer Nic Stirk said.

"I do not see that the global financial turmoil will decrease demand for mobile content ... but a slowdown maybe," he said after the launch of SLA Mobile's office in Kuala Lumpur yesterday.

The market for mobile content is developing fast due to increasing consumer demand, Stirk said.

"We registered our business in Kuala Lumpur in March 2007 and over the last 18 months a lot has happened," the New Straits Times quoted Stirk as saying.

The company works closely with the local telco players and it hopes to expand the same kind of relationship with regional telcosas well, said its director for Asia Pacific, Craig Richards.

"Here we have struck a strategic alliance with a key technology provider, Scan Associates Bhd and our data center here is all up and running to serve the regional market," he said.

The five-year-old SLA Mobile made 7 million British pound (US$4.42million) in turnover last year. Its headquarters is in Belfast and there are three other offices in England (London), Canada and Germany.

The company provides advisory and consulting services to mobile operators, mobile virtual network operators and content providers worldwide.

Kuala Lumpur was chosen as the region's hub due to its attractive Multimedia Super Corridor proposition and high quality human capital, Stirk said.