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Vietnamese retail market to face challenges
22/12/2008 16:06

Vietnam's retail market will face up a number of opportunities and challenges when it completely opens the distribution market in Jan. 1, 2009 pursuant to the World Trade Organization's commitments, the local newspaper Vietnam Economic Times reported today.
The opening of the Vietnamese retail market is seen as an impetus for the further development of the country's distribution systems when foreign distributors who possess greater financial muscle and modern distribution methods penetrate deeper into the country's market, said Tran Quoc Khanh, director general of Multilateral Trade Policy Department under the Ministry of Industry and Trade.
However, domestic businesses will also face an increasing number of difficulties and challenges as foreign groups will be permitted to establish wholly foreign-invested companies, increase their investments and open new branches and outlets in Vietnam, said the newspaper.
Currently, foreign firms including Big C (France), Metro ( Germany), Parkson (Malaysia), and Lotte Mart (the Republic of Korea) have already established its operation in Vietnam on a case- by-case basis. Other foreign firms are actively expanding their networks in Vietnam, said the newspaper.
The country's domestic businesses have been discussing a range of measures to rapidly improve their competitiveness and formulate suitable and effective business strategies.
Vietnam's retail market has developed rapidly over recent years with total revenue reaching over US$45 billion in 2007. The 2008's figure is expected to reach over 54 billion USdollars, said the newspaper.


Xinhua