Shanghai Daily news

Local advertising authorities say they are looking into a TV commercial for Procter & Gamble's Pantene V shampoo, that got officials in neighboring Zhejiang Province into a lather earlier this week.
Zhejiang province banned the commercial on Wednesday, saying claims in the ad that the shampoo can replenish amino acid in the hair and make it 10 times more resilient violated advertising laws.
The zhejiang Industrial and Commercial Administrative Bureau also complained about claims the shampoo has a "lifelong effect."
P&G China said in a statement sent to Shanghai Daily yesterday that it has never made any claims about "lifelong effects" in any of its commercials in China, as the Zhejiang bureau's news release alleged.
The company also said it can support the amino acid and increased resiliency claims with tests conducted in its lab and by an authoritative testing organization in China.
The company has previously been blasted by the UK's Advertising Standards Authority for making similar claims in commercials that ran in England.
"We express shock and apprehension at the fact that the Zhejiang bureau went to the media directly without prior communication with P&G and in the absence of a final conclusion on the commercials in question," the company's statement said.
Earlier this week, a McDonald's commercial was pulled in several cities including Shanghai, due to a scene showing a customer on his knees begging for a discount, which was deemed culturally sensitive.