Firms scoop China trademarks
2/8/2005 10:32
About 15 percent of China's well-known trademarks have been preregistered by
overseas firms, according to the National Bureau of Statistics. Each year,
more than 100 such cases involving cosmetics, beverages, appliances, garments
and other goods were handled by the State Administration for Industry and
Commerce, the Beijing Daily reported on Thursday. Experts from the Ministry
of Commerce warned that if Chinese enterprises do not adopt positive measures to
handle this problem, the issue could affect their overseas investment in the
future. Fen He from the ministry said that preregistering Chinese trademarks
is not good for Chinese enterprises in expanding their business overseas, as
that this would affect their sales volume. Surveys reveal that most of the
preregistration cases occurred in countries in the Asian-Pacific region. Over
the past years, more than 80 Chinese trademarks were registered in Indonesia,
and nearly 100 trademarks were registered in Japan, another 200 were registered
in Australia. Most of the trademarks registered by overseas firms are famous
ones in China, including Wuliangye, a liquor produced by Guizhou Province, Guan
Sheng Yuan, a food company in Jiangsu Province, and Fei Ge, a bicycle trademark
produced by Tianjin. According to industry insiders, one of the goals of the
preregistration of Chinese trademarks is to hinder the entrance of the Chinese
products into the overseas markets, and the other is for
profiteering. Experts called on Chinese enterprises to get to know about
international trade rules and register their trademarks as soon as possible in
order to better protect their rights. China has joined the Madrid Protocol on
the international registration of trademark. However, Chinese enterprises lack a
concept of trademark registration. In 2004, Chinese trademarks were
registered overseas in the mere hundreds, compared with more than 10,000
trademark registrations by foreign firms in China.
Xinhua
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