Siemens targets 30% climb in sales
9/9/2005 10:21
Shanghai Daily news
Siemens AG plans to grow its medical equipment sales in China by at least 30
percent annually, banking on the country's growing demand for healthcare
facilities. "Siemens targets to at least double the market growth in China's
medical equipment sector which is growing at a yearly average of 15 percent,"
Rolf Hupke, president and chief executive officer of Siemens Shanghai Medical
Equipment Ltd, said at the Manufacturing Excellence Week in Suzhou, Jiangsu
Province, yesterday. "China has a big market potential for medical equipment
especially in some second-tier cities" as more people see their incomes
improve. "One challenge to keep the growth is to sell the right products in
China," he said. "Big hospitals or universities may need latest equipment while
rural areas may eye different needs." The German company will also raise
investment by at least 10 million euros (US$12.6 million), the majority of it in
its Shanghai venture, in three to four years to boost its sales. Siemens
teamed up with China National Medical Equipment Industry Corp to form Siemens
Shanghai Medical in 1992 with an investment of US$13 million. About 30
percent of the venture's products are for exports.
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