Wal-Mart thinks small
11/11/2005 10:33
Shanghai Daily news
WAL-Mart Stores Inc, the world's biggest retailer, plans to open its first
outlet in Jingjiang, Fujian Province this month. The US-based firm plans to
build stores in several other second-tier cities including Yuxi, Yunnan
Province; Weifang, Shandong Province; and Wuhu, Anhui Province by the end of
this year. The company also says it is conducting market research in even
smaller cities such as Shaoxing in neighboring Zhejiang Province. "We see
surging demand for consumption in small cities these years, which offers us a
good chance to expand our investment in China," said an official of Wal-Mart,
who declined to give his name. Business analyst Li Mingliang from Haitong
Securities Co Ltd said that if Wal-Mart opened in smaller cities it would create
challenges for its rivals in those areas. The company declined to release its
revenue this year, but said sales across the country have been
satisfactory. According to Fortune 500 report, Wal-Mart achieved sales of
more than US$288.189 billion in 2004, topping the list for the fourth straight
year. Wal-Mart opened six stores this year in China, including its Pudong New
Area location. The world's biggest retailer now has 49 stores in the country,
either in provincial capitals or east coast cities. It employs more than 27,000
people in China. The firm expects to add 12 more stores in 2006, according to
Xinhua news agency, citing Wal-Mart's Chief Executive Officer H. Lee
Scott. Wal-Mart also said it improved sourcing from domestic suppliers since
its entry into China in 1996. The retailer now has about 19,000 suppliers across
the country.
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