Jin Jing/Shanghai Daily news
Nigel White, general manager of Avis Corp in China since 2002, is willing
to see his Chinese business grow together with his children.
White has worked
in auto-related companies for 15 years before he joined Avis, the world's
second-largest car rental firm, in 1995.
"I used to work in Touche Ross and
Ernst & Young as an accountant but moved into the auto industry when I
joined British Rover Corp and BMW Corp," White said in his office located in
west Shanghai.
The previous working experience not only gave him rich
experience in company management, network development and sales but also allowed
him to see the huge potential of the leasing business.
The 40-year-old
British, together with wife and two kids aged 12 and 14, moved from England to
Shanghai, the headquarters of Avis in China, in the autumn of 2002 to power the
development of vehicle leasing in China's fledgling market after working seven
years as sales director in Avis in Britain.
"I feel very excited when I heard
of my appointment as it is both a particular challenge and a fantastic
opportunity for any international businessman to conquer one of the world's
fastest-growing economies," said White who described his appointment as a new
chapter in his career.
"Chinese leasing companies usually keep autos for four
to five years while the norm in Europe is six to seven months," White noted.
"Chinese companies preferred to buy a car instead of renting while 65 percent of
Western companies on average rent cars for their business."
But he concedes
that China "is still at the very early stage of the development of the car
rental industry unlike Europe and America, which took 20 years to grow
mature."
White, however, believes that China may be the better for it by
coming into the market late as it would benefit from advances in technology, and
he is confident the sector in China would boom in the next 15 years.
Sales
revenue in the sector has jumped more than 60 percent in 2003 and 2004. Fleet
size also rose to 2,000 vehicles during the period. After three years of hard
work, he managed to achieve the targets in sales and profits set by the Avis
Group. But setting up a network has not been as easy as he had
thought.
"There are many local licenses we need to get even after we get the
green light from the central government," he said, sipping his favorite
traditional Chinese tea instead of coffee. "In order to hasten the network
establishment, we consider cooperating with local partners who are more familiar
with the regulations and locations to create a win-win situation."
Avis
China, an equal joint venture owned by Avis and Shanghai Automobile Industrial
Sales Co with an investment of US$60 million, currently has 10 offices in
Beijing, Shanghai, Guangzhou and Suzhou.
The company said it plans to
increase its network to 70 outlets in 26 cities through a 5050 expansion of
direct investment and licensing by the end of 2010.