PC games, cartoons to enter classrooms
12/11/2004 9:55
Thirty domestic game designers and animation companies bid yesterday to have
their products used in local elementary schools. Twenty-two of the bidding
companies are based in the city, while the rest hail from other domestic cities
like Suzhou, Hangzhou and Zhuhai. Most of the bids focused on either online
or single-player games, with bidding prices ranging from 8,590 yuan (US$1,035)
to 2.8 million yuan. "Companies' active participation in the unprecedented
governmental bidding for computer games reflected the whole society's great
concern for children's healthy development," said Weng Tiehui, vice director of
the Shanghai Science and Technology Education Commission. This September, the
commission announced that it would allocate 1 million yuan for educational
computer games and cartoons, which would be used in 1,500 local elementary
schools to enrich students' extracurricular lives. To be selected, games and
cartoons must embrace the traditional Chinese cultural merits, be suitable for
children's healthy growth and, more important, be attractive and interesting,
Weng said. Experience educators began assessing the various products
yesterday. Local students and professional game players will also be invited to
voice their comments. The final results of the bidding are expected to be
announced within two weeks. Besides the government purchase, the best designers
will also be awarded an extra bonus, commission officials said. Yu Haiyan,
general manager of Shanghai Childream Digital Technology Development Co Ltd, one
of the bidding companies, said that it's hard for educational game designers to
make profits, even if they win the bid.
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