Heiress Paris Hilton looks pretty in turquoise at a gas station in Beverly Hills August 9.[CFP]

Hotel heiress Paris Hilton has revealed she is creating a new superhero based on herself.

The celebrity socialite has been working with Stan Lee, who co-created the Spider-Man comic books, to invent a character for a new MTV cartoon.

She said: "Actually, I've created a superhero with Stan Lee, which is based on me, and we're doing a cartoon right now with MTV."

While Paris refused to divulge any details of the new collaboration, she did reveal her favorite superhero power.

She said: "I'd love to be invisible - that would be fun!"

Paris is no stranger to lending her name to various projects.

The 27-year-old beauty has her own perfume range, a line of hair extensions, a footwear line, and will release a sports collection later this year.

She also promotes Rich Prosecco, an Italian sparkling wine sold in cans instead of bottles.

Paris - who is currently dating Good Charlotte rocker Benji Madden - tried her luck at singing when she released her debut album Paris in 2006, and also attempted to display her writing skills with autobiographical book Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose, released in 2004.

Paris has starred in movies including House of Wax, The Hottie and the Nottie and can soon be seen in Repo! The Genetic Opera.