Two Nigerian singers won top awards Saturday as MTV held its first-ever
music award program for Africa, with acts from across the world's poorest
continent being nominated for prizes.
Nigerian singer D'banj won the artist of the year award, while his
compatriot, Naeto C, took the laurels for the best new African act, it was
announced at the ceremony in Abuja, Nigeria's capital.
Winners were selected by fans sending text messages, said Alison Reid, a
spokeswoman for MTV Networks Africa.
Africa has long featured a vibrant music scene, but artists have had
difficulties breaking into overseas markets. Famous African artists include
Senegal's Youssou N'dour, Nigerian legend Fela Kuti and South African impresario
Miriam Makeba, who died this month.
MTV hopes the awards can offer the artists more exposure and celebrate the
continent's artistry.
Performers from South Africa, Kenya, Ghana, Gabon and others also were
nominated. Songs by D'banj and Naeto C, both male, are all but ubiquitous on the
radio in Nigeria, Africa's most-populous nation of 140 million people.
African music is highly varied, reflecting myriad tastes in the vast
continent. Included across the many genres are call-and-response chanting and
heavy drumming, drawing on pre-colonial modes of communication among villages.
Since independence movements swept the continent in the 1960s, African music
also has increasingly been open to outside influence, incorporating salsa
rhythms, rock beats and, increasingly, hip hop and R&B styles.
Many of the new Nigerian acts nominated Saturday feature heavy beats
pioneered by American rappers and hip-hop artists. The lyrics often reflect the
desire of many Nigerians to escape poverty and corrupt governance.
MTV's regional music channel MTV Base now reaches almost 50 million African
viewers in 48 countries through a network of pay-per-view services and
partnerships with domestic channels.