Chloe has appointed Paulo Melim Andersson as its new chief designer
Wednesday, according to media reports.
The Swede, who has spent the past seven years with Italian fashion company
Marni, will present his first collection for the house in March.
"We are thrilled to have Paulo join us and look forward to him becoming part
of the Chloe design legacy," Chloe chairman Ralph Toledano said in a
The company's Chief Executive Ralph Toledano said Wednesday that Paulo's
mission" is to find a new direction for the Chloe brand. He will be given, like
his predecessor, a lot of freedom to find his own way."
Melim Andersson, 34, takes up the design duties at Chloe after British
designer Phoebe Philo left the house at the beginning of the year to spend more
time with her family.
Chloe, owned by Swiss-based luxury goods maker Richemont, is known for its
romantic Bohemian looks and targets a young clientele.