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Chloe appoints new chief designer
13/10/2006 17:56

Chloe has appointed Paulo Melim Andersson as its new chief designer Wednesday, according to media reports.

The Swede, who has spent the past seven years with Italian fashion company Marni, will present his first collection for the house in March.

"We are thrilled to have Paulo join us and look forward to him becoming part of the Chloe design legacy," Chloe chairman Ralph Toledano said in a statement.

The company's Chief Executive Ralph Toledano said Wednesday that Paulo's mission" is to find a new direction for the Chloe brand. He will be given, like his predecessor, a lot of freedom to find his own way."

Melim Andersson, 34, takes up the design duties at Chloe after British designer Phoebe Philo left the house at the beginning of the year to spend more time with her family.

Chloe, owned by Swiss-based luxury goods maker Richemont, is known for its romantic Bohemian looks and targets a young clientele.