Action movie star Jackie Chan has a new job. Not in front of the camera this time, but he acts in front of the coffee machine!

Yesterday, the Hong Kong star was in Beijing's high-tech hub Zhongguancun inaugurating his own coffeehouse. Jackie Chan's Cafe is the only cafe on the Chinese mainland under Chan's cafe franchise.

At the ceremony, Chan served the first cup of coffee, and introduced two of his hearing-impaired employees to reporters, adding he is creating more positions for the disabled people.

Part of the cafe's revenue will be used to build charity schools, said Chan, whose own Jackie Chan Charitable Foundation has been aiding young people with better medical services since 1988.

The shop is decorated with comfy sofas and four television sets screening Chan's latest films. It seats around 20 customers.

Distinguishing his cafe from others is a wall of photographs of Chan with his fans. Souvenirs such as caps, T-shirts and cups will be available soon.

Coffee is sold at regular prices. A large latte, for example, sells at 28 yuan (US$3.75), and a small is 22 yuan.

The other two Jackie Chan's Cafes opened recently in Singapore and Kuala Lumpur.