Two Chinese media firms have signed an agreement with the Chinese Confucius
Foundation to make a cartoon series on the ancient philosopher's life and
teachings.
Shandong Radio and Television General Station, based in the eastern Shandong
Province, and Shenzhen Phoenix Star, a subsidiary of the Hong Kong-listed
Phoenix Satellite TV, will jointly produce the cartoon on the philosopher's life
and lectures.
"The cartoon aims to make Confucius and his philosophy well known and better
understood in a form with popular appeal," said a spokesman of the Chinese
Confucius Foundation.
Confucius, born in 551 B.C., founded Confucianism, a philosophy featuring
harmony and peace.
The screenplay, characters' images three-dimensional backgrounds were
expected to be finalized by September next year and the series should be aired
in 2009, the 2,560th anniversary of Confucius' birth, the spokesman said.
At a cost of 40 million yuan (US$5.3 million), the series is planned to
comprise 100 episodes, each lasting 13 minutes.