A survey conducted by Los Angeles-based E-Poll Market Research showed that the hotel heiress has beaten Britney Spears and party girl Lindsay Lohan to the top of the list.

The survey, reported by Forbes magazine, noticed that the media exposure keeps such stars among the ranks of top celebrities even when their movie, TV, or recording work is unnoticeable.

Forbes has given the example of Pamela Anderson, who has landed the fourth spot in the list.

"Without the acting career she hoped would take off. It's her tabloid presence care of multiple marriages (and divorces) and provocative ways that continues to open doors for her celebrity," Contactmusic quoted Forbes, as stating.