Shanghai Daily news

A China Eastern Airlines plane, the "Expo," decked out in 2010 World Expo insignia lands at Narita International Airport in Tokyo today, marking the beginning of Shanghai's campaign to promote the event.

The A340-600 plane, provided by China Eastern, the first official global partner of World Expo 2010 Shanghai, is painted with the Expo's emblem and theme -- "Better City, Better Life."

Specially organised by the company, the green and orange "Expo" plane had its first fight to Japan.

Meanwhile, an eight-car "Expo Express" train painted with the logo and theme is running on the railway between Tokyo and Kanagawa, too.

Some 320 photos of Shanghai and winning works from the Shanghai International Poster Competition will be posted in the carriages of the train and the stations along the railway.

The promotion event, "Shanghai Weeks," will run from March 16 to April 30. It also includes tourism promotion, playing local movies in Japan and expo-related business talks between the two countries.