Chinese cosmetic producers are to be banned from exaggerating the effects of their products, with wording like "100 percent effective" or "removes freckles instantly".

The Ministry of Health is seeking submissions on a draft regulation on the management of cosmetic labels and directions, which orders authentic and scientific product descriptions.

The draft regulation prohibits cosmetics from carrying exaggerated or misleading labels and directions, especially those indicating supposed medical advantages or curative effects.

It also bans medical terms and claims on the specific effectiveness rate of products, such as numbers of "successful cases" or rating effectiveness in percentage terms.

Cosmetics are classified as cleansing, deodorant, skin-care, make-up and other grooming products, and are banned from be promoted with misleading functions, the draft says.

Hair dying, hair growth, depilatory and deodorant products must carry cautions about the conditions and methods of use and possible adverse reactions on their labels and directions, while other products must carry precautions when conditions require.

It also encourages producers to add the warnings: "Some people may have an allergic reaction to this product. Stop use if it cause discomfort."

The draft has no details on penalties producers face if they violate the regulation.

The ministry will accept submissions until May 20 and consider amendments. It is unknown when the regulation will be issued.