Zhou Zuyi/ Shanghai Daily news

A Beijing businessman is looking to cash in on the most dramatic moment of this year's World Cup, Shanghai Daily reported.

Zhao Xiaokai, the general manager of a Beijing advertising agency, filed an application last week for a trademark graphic featuring a silhouette of one soccer player head-butting another in the chest. Now he hopes to sell the logo, a representation of French captain Zinedine Zidane's head-butt on Italian defender Marco Matterazzi in the World Cup final, for one million yuan (US$125,000).