Whirlpool Corp, the largest US appliance maker, offered US$1.35 billion in
cash and stock for Maytag Corp, topping bids from China's Haier and a group led
by Ripplewood Holdings LLC and raising antitrust concerns.
Whirlpool, which makes appliances under that name as well as the KitchenAid
brand, bid US$17 a share, exceeding Haier Group's $16 offer and Ripplewood's
US$14 proposal. Whirlpool, which would assume US$969 million in debt, said on
Sunday it would decide by August 9 whether to make a formal offer for the
third-biggest US appliance maker.
A takeover would give Whirlpool brands such as Maytag, Jenn- Air and Amana
and almost half of the US market. The Benton Harbor, Michigan-based company,
which is taking market share from Maytag after expanding production to
lower-cost countries and introducing upscale appliances, said a merger would
"achieve substantial efficiencies that will deliver cost savings."
"It makes sense strategically," said Laura Champine, an analyst at Morgan
Keegan Inc who has a "buy" rating on Whirlpool and a "hold" on Maytag. Still,
there may be questions about this "particular combination," she said by
telephone from Memphis, Tennessee, late Sunday.
Maytag's shareholders are scheduled to vote on the offer from Ripplewood, a
New York-based buyout firm, on August 19. Ripplewood spokesman Jeffrey Taufield
did not return phone calls.
Haier, along with two private-equity firms, is scrutinizing Newton,
Iowa-based Maytag further before making an official offer. Haier, based in the
eastern Chinese city of Qingdao, said in a faxed response to Bloomberg that it
was watching the Maytag sale "closely" and hadn't made any decision.
"I suspect Haier still has room to boost its bid," said Lu Yizhen, former
chief analyst with E-Fund Management Co who's helping to set up CITIC-Prudential
Fund Management Co in Shanghai. "They have a low-cost advantage, which they
could use more to their advantage with a well-known brand."
Haier, China's biggest maker of home appliances with US$12.2 billion in sales
in 2004, may use its factories in China to lower Maytag's costs and help it
compete with Whirlpool.