China's Lenovo made its debut in India yesterday by announcing that it is considering bringing in a new brand under Lenovo to the country while strengthening the "Think" label originally held by IBM.
The world's third largest PC maker will not only keep improving Think products but will also introduce Lenovo into India via a new brand, Deepak Advani, senior vice president and chief marketing officer of Lenovo, told a press conference in New Delhi.
"We are thinking of introducing another brand under Lenovo," he said. "Lenovo has developed some good products in China which might meet the needs of the Indian market. For example, it has worked out products for those not very skilled in computer or for schools where many students have to share one computer."
The company is studying where the opportunities in the market are. India's PC market grew 34.4 percent in 2004 and is expected to rise  by 29.3 percent this year.
Lenovo will give significant focus on India, one of the world's fast-growing PC markets, said Ravi Marwaha, senior vice president of Lenovo in charge of worldwide sales. "We hope the sales will grow faster than the industry here."
The company will focus more on growth markets like Asia, East Europe and South America while also paying attention to products for small business and consumers, a market which IBM had paid less attention to, he added.