China's household appliance giant Haier was named as the country's most valuable brand-name company in the January issue of the Chinese version of Forbes Magazine.
According to the article, titled "China's Most Promising Brands, " Haier, headquartered in Qingdao City in Shandong Province, has become the largest household appliance manufacturer on the Chinese mainland and a major supplier to the world market since 1984.
The beijing Famous Brand Asset Evaluation Company, London-based Access Asia and China's independent brand assets evaluators contributed materials  to the Forbes article.
Recently, Haier was also named one of the world's 100 most recognizable brands in a global name brand list edited by the World Brand Laboratory.
As the only Chinese brand on the list, Haier was ranked 95th after big names as Coca-Cola, McDonald's and Nokia, which were the top three.
The list was edited after a six-month study and analysis of 1,000 leading brands in the world according to the economic use method, a recognized method in international finance and sales.
The appraisal standards include the popularity and reputation of the brands, consumer knowledge and satisfaction.