Shanghai Daily news

"Brain Storm," a popular local business talk show, broadcast a special program on "Expo and Enterprises." The Expo organisers and some of Expo's partners joined the discussion during the program, analyzing the opportunities for enterprises.

Most participants expressed their belief that investing in World Expo 2010 will bring win-win benefits such as the chance to improve brand images and gain more market share.

A China Eastern Airlines accountant said the Expo brings great chances for the company. It improves and promotes the airline's brand. Investment in the Expo 2010 is a win-win proposition, the accountant said.

President of General Motors China Kevin Wale said that the theme of the Expo, "Better City, Better Life," helps GM establish a tie with consumers. He added that GM values interactions with its customers even though it is well known around the world.

Chiefs from Coca-Cola and IPG Group also presented their ideas as professional and experienced executives.
 
"Brain Storm" is produced by China's First Financial, which aims to provide ideas about China's market for entrepreneurs worldwide.

China Eastern Airlines, China Telecoms, China Mobile, Bank of Communications, Siemens as well as General Motors and Shanghai Automotive Industry Corporation have become the partners of World Expo Shanghai.