New Zealand brewing up another stormer for Expo 2010
17/9/2007 11:38
Shanghai Daily news No one who visited the New Zealand
Pavilion at the World Expo Aichi in 2005 could have failed to have noticed the
Maori performance. This highlighted harmony in cultural development as well as
fitting well with the theme of Aichi: "Nature's Wisdom." The unique and
eye-catching pavilion certainly stood out among other countries' high-tech
manifestations and attracted more than four million visitors over the course of
the six-month event. New Zealand, the first country in Oceania to confirm its
participation in the 2010 Expo, has vowed to cause further surprises this time
around. "The New Zealand Pavilion at the Aichi Expo was very popular," said
the country's Minister of Foreign Affairs and Trade Phil Goff last November
during his visit with the organizers in Shanghai. "Our Aichi success has
given us confidence that we can do better at the Shanghai World Expo which will
see the largest presence New Zealand has ever had at a World Expo," Goff
said. Ten months later, when Shanghai Daily's reporter visited the government
body in New Zealand in charge of the 2010 Expo project, preparations were fully
underway. "The country has chosen five consortiums as candidate contractors
for the country's national pavilion at the World Expo 2010 Shanghai," said
Michael Pattison, Shanghai Expo's project manager with New Zealand Trade and
Enterprise. The five consortiums have been asked to present their proposals
for the design of the pavilion by the end of this month. The winning proposal
will be announced to the public in October, according to Pattison. "The New
Zealand pavilion will offer visitors a unique Kiwi experience, like a short but
pleasant trip to our country," said Pattison. "We will select one proposal
that best fits the theme of the Expo and also best showcases New
Zealand. "All of the five consortiums have experience in areas such as
architectural design, construction, engineering and overseas project
management." Last December, New Zealand put out a tender on its Government
Electronic Tenders Service and invited companies to become the Shanghai Expo's
contractor. More than 90 companies read the tender information and 18 of them
joined the competition. Pattison declined to reveal the names of the five
consortiums which were chosen as the finalists, saying that he has to respect
the classified business information. New Zealand confirmed its participation
in the 2010 Expo last April and secured a 2,000-square-meter land plot for its
pavilion site. "It is conceivable that many New Zealanders will choose to go
to Shanghai between May and October in 2010 for the World Expo. It's a very good
opportunity for Kiwi companies to do business," said Pattison, who suggested
Shanghai should make efforts to make it simple and easy for Expo
visitors. For example, it would be great if New Zealanders can book their
entrance tickets and accommodation in advance, possibly through the official
Website of the Expo. Also, Pattison said its team will beef up their efforts
to promote the Expo in New Zealand. "With the release of the design of the
New Zealand pavilion, as well as many others like the Chinese pavilion, we will
have many things to say to raise people's awareness of the big event," said
Pattison. The New Zealand government invested US$8.5 million in the 2005 Expo
project, a newsletter on the New Zealand Trade and Enterprise's Website quoted
the Commissioner-General at Aichi Expo, Phillip Gibson as saying. "But the
conservative estimate of the value of the media coverage we achieved is probably
double that figure." The organizers of Aichi Expo forecasted 15 million
visitors, but actually 22 million attended the event. The New Zealand Pavilion -
one of the most popular - received more than four million visitors. Paul
Pothville, deputy consul general of New Zealand in Shanghai, said that the Kiwi
designers are very passionate about the project. "Some of them will visit
Shanghai to get inspiration," said Pothville, when touring the recent Expo
exhibition in Shanghai. That 36-day-long exhibition welcomed more than 130,000
visitors.
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