Shanghai Daily news

Organizers of the World Expo 2010 yesterday signed two Chinese companies as the event's major sponsors to manufacture licensed products for the event.
The two companies, Shanghai Sinnsa and JuneYao Group, will produce 12 types of products, all bearing the Expo mascot or the Expo logo, including domestic textiles, ceramics, garments, jewelry, stationery, souvenirs and toys.
These licensed products will debut with the World Expo mascot at the end of this year, said Chen Xianjin, deputy director of the Bureau of Shanghai World Expo Coordination.
The market value of the franchise products for the Shanghai Expo is estimated to be at least 2.5 billion yuan (US$332.89 million), said Zhu Zhengping, chairman and president of Shanghai Sinnsa.
Sinnsa, made up of 20 companies mostly based in Shanghai that deal in textile and garment business, was specially established only four months ago to win the major sponsorship for Shanghai Expo with an initial investment of 250 million yuan.
"It is a great opportunity for us private companies to participate in such a grand event in China," said Zhu. "We will utilize our strong design team, cost-controls, and management experience to the maximum to support the product manufacturing."
JuneYao, a leading private enterprise that owns an airline and a dairy operation, has already participated in manufacturing and selling franchise products for the Beijing Olympics, Formula One and FIFA Women's World Cup 2007.