Shanghai Daily news

Multimedia provider Crystal CG has joined World Expo 2010 as the first project sponsor.

Beijing-based Crystal CG signed an agreement yesterday with the Bureau of Shanghai World Expo Coordination to officially become the designated multimedia design service provider.

Lu Zhenggang, chairman of Crystal CG, said it was a milestone for the company and said Crystal would contribute to the Expo theme "Better City, Better Life."

The ceremony was attended by Hong Hao, director of the Bureau of Shanghai World Expo Coordination, and deputy directors Chen Xianjin and Zhu Yonglei.

Zhu said the Expo attaches great importance to multimedia technologies and creativity in the information age. He said the Expo welcomes more innovative media service companies.

World Expo 2010 has three levels of sponsorship: global partner, senior sponsor and project sponsor. Global partners are the highest.

To date, Expo 2010 has six global partners and two senior sponsors.
Crystal CG has created two multimedia movies with the Expo organizers - one a promotion, the other a history of 150 years of Expos.

Crystal CG also created the promotional video for the city of Shanghai when it was bidding for the 2010 World Expo; it produced videos for the China Pavilion at the World Expo 2005 Aichi.

The company will provide graphic designs and other multimedia services for the 2008 Beijing Olympics.