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Mascot Haibao makes the mail
20/12/2007 9:42

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Zhang Xipeng (right) from Yangpu District shows other stamp collectors the Expo stamps he bought after queuing for a night. The stamp series, issued by China Post yesterday to mark the debut of the 2010 World Expo mascot Haibao, feature one mascot stamp and one Expo emblem stamp. - Shanghai Daily

Shanghai Daily news

China Post yesterday issued the first set of World Expo Shanghai stamps marking the debut of mascot Haibao.

Titled "The Emblem and Mascot of World Expo 2010 Shanghai China," the set features two 1.20 yuan (16 US cents) stamps.

Designed by Chen Shaohua and Chen Yueyang, one stamp shows the 2010 World Expo emblem and the other features Haibao, which means "the treasure of the seas."

The Shanghai Philatelic Corporation also issued a First Day Cover and stamp collecting fans queued to post the cover yesterday to mark the launch.

"Haibao is designed with the Chinese character 'ΘΛ ' which means people and the stamp design reflects a happy being and a happy experience," said Wu Caihong, manager of the Shanghai Post.

Designer Chen Shaohua also signed first day covers for fans.

"I spent two weeks completing the design of the stamps, choosing the style of calligraphy and sizing the picture for the stamps," said Chen, who is an acclaimed Chinese designer and has been invited to join the Alliance Graphique Internationale (AGI).

There are 20,000 sets of Expo stamps featuring the Expo logo and Haibao available in Shanghai.

"About 4,000 sets have been sold to more than 500 people at the Shanghai Post Corporation," Wu told Shanghai Daily yesterday.

"I have been waiting in line for the stamps since Tuesday afternoon," said collector Yang Jintao yesterday.

"The 2010 World Expo in Shanghai is a big thing for us so I am very excited about the stamps," said the 59-year-old Yang who has been interested in stamps for 30 years.

China Post plans to issue other Expo stamps on different themes in the coming three years.

Meanwhile, 128 licensed Haibao products hit the market yesterday morning.

A Shanghai Daily reporter went to one of the official outlets in Juneyao International Plaza in Xuhui District yesterday morning and found a huge Haibao model at the door greeting customers.

A 20-centimeter-high Haibao stuffed toy costs 45 yuan (US$6.10) and a Haibao handset accessory is 12 yuan.

Other items such as cups and pillows are also available at 16 outlets throughout Shanghai.

"Over 50 Haibao have been sold out from here today," said an assistant in the shop of the Shanghai Urban Planning Exhibition Center.