Being the ambassador of Jura coffee machines, Roger Federer, the world number one, makes a cup of coffee with a Jura Z5 coffee machine at the press conference.--Shanghai Daily 

Shanghai Daily news

For some brands, the arrival of the Tennis Masters in the city for the Tennis Masters Cup is an opportunity to promote their products.

Being the ambassador of Jura coffee machines, Roger Federer, the world number one, appeared at a press conference themed "Jura and Ferderer: Greetings from Switzerland" last Thursday.

"Jura and I have something in common. We are both from Switzerland. Jura has fans all over the world and I happen to be one of them," Federer said.

"With its great design, it's easy to use. It brings the coffee culture from Switzerland."

At the event the defending champion made a cup of coffee with a Jura Z5 coffee machine and then signed his name on the machine. It will be auctioned on Jura's official Website.

The money will be donated to the Roger Federer's Foundation to support disabled children and promote sports among young people.

Arriving in Shanghai last Monday, Federer said he is adapting to the time difference.

"I start to practice tennis the day after my arrival. My goal this time is to defend the championship," he said. "As to more goals in the future, my birthday coincides with the date of the 2008 Beijing Olympic open ceremony and it is my hope that next year I can become Switzerland's standard-bearer at the opening ceremony."

Also on Thursday the Spaniard David Ferrer was at the Orient Shopping Center on Nanjing Road E. where he attracted a lot of fans. He met them at the counter of LOTTO, an Italian sports brand and signed his name on his ATP posters one by one for the fans. He also taught fans how to hold a tennis racket properly.

"It is my first time to come to China and the fans are lovely," he said. "With their support, I am confident I will give a good performance at this year's Masters Cup."