Hamish Wyatt/Shanghai Daily
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Ferrari-Carano¡¯s wines, now available at the
Shangri-La
The name Ferrari-Carano may bring many things to the mind of an uninformed
listener. Some may think of Tuscan scenery and others may imagine the wide open
spaces of Umbria.
However, every now and then you will come along one special
human being who will instantly think ¡°Oh! California¡± And strangely enough, in
this instance, that person would be correct.
The Ferrari-Carano winery is
located in Sonoma County, California, and owned by a former a casino
entrepreneur/lawyer and his wife.
While this is a little far placed from the
stereotypical image of a winery owner, it is not to say that there aren¡¯t some
good drops coming out of Sonoma County, and now, they are available in
Shanghai.
Ferrari-Carano recently signed on to supply the Shangri-La in
Pudong and hosted the official Chinese launch of their wine range last
month.
However, China is an intimidating market for the wine industry simply
because wine is not popular among the Chinese old generation.
However,
Ferrari-Carano seem to have a grip on this problem, Michael Simons, the China
consultant for the Ferrari-Carano Vineyards and Winery, claimed that: ¡°half my
task is to launch a form of education program on wine in China to try and lure a
larger Chinese consumer base.¡±
Ferrari-Carano¡¯s first, tentative step into
the Shanghai market is coming in the form of six different wines, three whites
and three reds.
The whites, a Fume Blanc, a chardonnay and a chardonnay
reserve, are definitely not the strong point of Ferrari-Carano¡¯s collection.
The chardonnay had an unpleasant, vanilla sweetness and the whites are made
a little less popular by mildly extortionate pricing, which begins around the
300 yuan (US$37.04) mark for the low range chardonnay.
Offering a merlot,
cabernet sauvignon and their signature Tresor, Ferrari-Carano has crafted an
impressive range of reds.
While the labels are fairly bland and the price is
again regrettably high, you wouldn¡¯t find yourself sending a bottle of this
away.