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BIE chief: Shanghai is well-prepared and BIE plans a global Expo show
24/3/2007 21:28

Shanghai Daily news

The International Exhibitions Bureau (BIE) will present a global show to introduce the history and the future of the World Expos. The show will treat the promotion of the World Expo 2010 Shanghai an important part, said Vicente Loscertales, BIE's secretary general who was in Shanghai for a three-day visit yesterday.

Loscertales said the show would be presented in 12 to 14 cities in five continents and would stay one to two months in every stop.

"The introduction of the World Expo 2010 Shanghai will be an important part of the show," said Loscertales, who stressed the significance of overseas communication and promotion.

"Shanghai takes an excellent initiative to have staged the promotion campaign in Japan. Its international communication is on sound and sensible bases at the moment," said Loscertales.

Last week, "Shanghai Weeks", a campaign to promote the World Expo 2010 Shanghai, was unveiled in Tokyo, Japan. The event will last for one month and a half.

Meanwhile, Loscertales gave the preparations for the World Expo 2010 Shanghai a positive assessment.

"Shanghai has finished the phase of designing and planning. Now it is time to implement all the theories," said Loscertales.

He said Shanghai was "well-prepared" as the Bureau of Shanghai World Expo Coordination had Hong Hao appointed the general director and recruited a team of professionals to enhance its strength. Besides, tasks such as eight special regulations, theme development, Best Urban Practice Region, Online Expo and the Fifth Forum on World Expo 2010 Shanghai were carried out strictly to timetable of the master plan.

Loscertales also reinforced the role of youth in preparations for the World Expo.

"Young people can contribute a lot to the Expo and benefit most from the event," said Loscertales.

The bureau plans to send a batch of volunteers to Zaragoza in 2008 to learn the "Expo mentality" and the know-how of the volunteer job.